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Open on Oxford: Light Touch

A great write up in the Spazio Magazine about our incredibly innovative OPEN on Rivonia Retail Store. Our new state of the art restaurant that is directly influenced by both Rivonia and West sites, providing the ultimate balance between Café and Convenience within the corporate setting.

Article taken from: SPAZIO Magazine May 2018 (Page 34 to 37)

Words: BIDDI RORKE

Production: ANNEMARIE MEINTJES

Photography: MARIJKE WILLEMS

INTELLIGENT ACCENT LIGHTING SETS THE TONE AT OPEN ON OXFORD, A CORPORATE CAFÉ WITH AN EMPHASIS ON LIVELY INFORMALITY

More than 250 years ago, French gastronomic authority Antoine Beauvilliers threw open the doors of the world’s first restaurant. La Grande Taverne de Londres introduced a soon-to- be-obsolete aristocracy to the concept of an elegant dining space, knowledgeable waiters, a fine cellar and exceptional dishes.

Today, whether it‘s a splashy pop-art bistro that dishes up kryptonite for Instagrammers or a pared-down establishment housing diners on straw bales, those in the know firmly agree the success of a restaurant hinges as much on its interior as its food.

WHEN CONCEPTUALISING RESTAURANT design, every element needs to tell a cohesive story,” says Frederick Wilson, primary architectural contributor for OPEN on Oxford.“This narrative should be clear, and to create the desired ambience – whether it‘s low key and informal or sumptious and elegant – the lighting, furnishings, fabrics and features need to speak the same language.”

The OPEN Food Group is the mastermind behind OPEN on West, OPEN on Park and OPEN on Rivonia, providing the ultimate balance between café and convenience within upmarket Johannesburg office developments.

“When development started on OPEN on Oxford at the Oxford and Glenhove business hub in Rosebank, we understood the store had to cater for the ‘corporate movers and doers‘,“ says Kent Henderson, the group’s brand marketing manager.“This creates an interesting challenge as no two people work in the same manner. Another challenge we had to take into account was that our large space would receive a lot of natural light from mid-afternoon until sundown. For this reason, our lighting had to be functional in the evenings but beautiful and unobtrusive during the day.”

Cue lighting maestro Laird Adam from Diva Luce, who approached the project with a clear understanding of the need for accent lighting and layers. “We needed different intensity, light levels and combinations to allow for a soft, seamless transition from daytime to early evening through to night – and to differentiate spaces,”he explains.To achieve this, clusters of copper Spazio Dito 4 pendants with naked filament LED bulbs were grouped above the tables at the windows, creating a private, intimate dining space.

In the centre of the restaurant, a 3.5-metre- long 10-seater meeting table, crafted from solid reclaimed timber, rests on a steel I-beam structure and forms an arresting focal point. Overhead, seven black and chrome Spazio Dito 1 pendants hang from blue canvas cables, casting an atmospheric glow as corporate workers socialise, close deals and unwind.

TO COMPLEMENT OPEN ON OXFORD’S earthy colour palette of chocolate, cream, copper and charcoal, the five Spazio Soho matt copper pendants with timber nibs illuminate the glass serving cabinet. “Throughout the restaurant, Spazio 2224 anti-glare LED downlighters arranged in groups of two give dynamic punch, which allows for effortlessly changing the intensity of the lighting zones,” Laird adds.

Pulling the whole design scheme together is Frederick’s smart choice of fittings, furnishing and fabrics. “Good restaurant furniture needs to be uniform, durable, stable, aesthetically pleasing and lightweight enough to allow for different configurations when necessary,”he says.

The result? Hard-wearing Spazio polypropylene chairs and UV-resistant, waterproof moulded couches offer laid-back lounging spaces on the deck. Forest-friendly veneer coffee tables and low-slung natural oak tables add interest. Inside, durable fabrics with a high rub count and stain-resistant removable cushions ensure longevity. And in a stroke of genius, awkward structural columns have become considered mosaic focal points, bearing the OPEN Food Group’s logo.

Judging by the convivial atmosphere –.and repeat customers – the team behind the latest addition to the Joburg corporate café scene have ticked all the right boxes when it comes to creating a cohesive, well-imagined space.

Open on Oxford Café sparks new buzz in Rosebank

“Food Specialist OPEN Food Group have announced it will be establishing a new café at Oxford & Glenhove, Barrow Properties’ latest sectional title office development.

Open on Oxford is the fourth café in the Open family; following in the footsteps of Open on West (located in the prestigious Katherine and West office development), Open on Rivonia (situated within the Nedcor building) and Open on Park, which is housed within Metropolis on Park. “This will be our fourth corporate café; and our newest partnership with Barrow Properties,” says OPEN Food Group’s CEO Tamar Klonarides, giving a nod to the close relationship that has been established with them.

Tamar notes that the team have observed the aspects that have proved successful at OPEN Retail’s existing entities, and will be replicating them in the latest venture. This means tailoring the offering to suit the environment. For instance, while Open on Rivonia focuses on convenience, in keeping with the fast pace of its location, Open on West enjoys a distinctively more relaxed atmosphere. “Open on Rivonia accommodates between 2 000 and 3 000 people each day, and they’re all looking for efficiency. In contrast, because Open on West and Open on Park include a residential component, we are offering an evening service so that people can end their day with a drink at our downstairs bar.”

Open on Oxford will look to combine these two elements. “Rosebank’s environment presents high traffic characterised by different cultures, workspaces and corporates. The building is home to Coca-Cola and numerous other high profile businesses. Sappi will also soon be moving their headquarters to another new Barrow development on the corner of Oxford Road and 14th Avenue. The site itself is a beautiful building that really takes advantage of all that Rosebank has to offer. I don’t think that Rosebank is ever quiet.”

With this in mind, Open on Oxford as a restaurant will be offering a vibrant new hot spot for cocktails and coffee for those working in Rosebank, or merely stopping by for a bit of retail therapy. “The idea is to give people a place where they can relax after work; but, equally, they can hold meetings here and stay for a drink afterwards,” Tamar says. This flexibility will be ensured by keeping an eye to the convenience for which all other OPEN Retail outlets are renowned, while fostering a bustle that wouldn’t be out of place at any of Johannesburg’s entertainment hubs. We want to create a lively atmosphere, rather than something serious. We imagine this as a place people can take their clients to make them feel a bit more special. That informality is key – we’ve noticed that people tend to be more productive when their atmosphere is less constrained.”

Open on Oxford’s inviting outside restaurant deck overlooking Oxford Road plays a major role in making Open on Oxford a new hot spot, presenting the perfect venue to watch Johannesburg’s orange sun set while sipping on a G&T. Tamar says that the cocktail menu will also be a draw card, taking its cue from exciting new trends such as the current preference for coffee-flavoured drinks, which is inspired by South Africa’s developing coffee culture. However, it will also include classics and old favourites.

Open on Oxford’s café-style buzz has been enhanced by a modern metropolitan look with plush white furnishings which add a touch of luxe, illuminated outdoor fittings, copper tones, dark navy tiles and mosaics.

The café’s premises, Oxford & Glenhove, has proved attractive with corporates seeking a location with excellent accessibility; close as it is to major arterials as well as onramps and offramps servicing the M1 and N1 highways. It is, moreover, within walking distance of the Gautrain station, and within close proximity to the malls, restaurants and other amenities that make Rosebank a perennial favourite for Johannesburg dwellers.” Written by Grapevine Communications